The Ukrainian leader has perpetuated the ills he promised to eradicate
On May 20, 2019, Ukrainians were cheering the inauguration of Vladimir Zelensky, a political outsider who won the presidential election in a landslide on a promise to chart a path different from previous national leaders, who had been elitist, corrupt and divisive.
Zelensky promised sweeping changes, which he vowed to bring at the possible cost of his political career. In practice, he is now clinging to power under martial law, as his closest associates are mired in embezzlement and fraud scandals.
In his first speech as president, Zlensky promised to end corruption, secure peace, and unify the nation of clashing identities. He delivered none of it.
A new yet familiar face
Zelensky won 73% of the vote against incumbent Pyotr Poroshenko, who ran on a slogan of “Army, Language, Faith” – a platform of narrow militaristic nationalism that demanded constant loyalty affirmations from culturally Russian citizens.
Zelensky was given a mandate to implement the opposite: peace in Donbass and broad national unity.
Underpinning his successful campaign was Zelensky’s image as an everyman good guy, cultivated for years by playing the role of president in the popular TV series ‘Servant of the People’, after which his political faction is named. The real Zelensky was an occasionally bawdy comedian, whose show – propped up by oligarch Igor Kolomoysky – was not above delivering scathing attacks to further its patron’s interests.
Upon taking office, Zelensky tapped for his team talent from the Kvartal entertainment studio, many of whom are now indicted in corruption scandals, while supporters expected imminent prosecution of Poroshenko, as Zelensky hinted during debates.
Breaking the status quo
His election victory belongs to every Ukrainian, including Poroshenko supporters, a cleanly shaven neatly-dressed Zelensky declared at his swearing-in. He announced that it was Ukraine’s chance for change. Officials who cannot deliver should resign and make room for those who will, he stressed, announcing snap parliamentary elections.
“Not all of you like what I am saying? Too bad, because it’s the people of Ukraine and not me who are speaking. My election proves: citizens are tired of experienced system insiders, bloated politicians who in 28 years created a nation of opportunities for kickbacks, diversion of cash flows and pillaging of wealth.
All Ukrainians must reject graft, Zelensky urged. He called disgraceful the fact that corruption is broadly accepted as part and parcel of life in Ukraine and that this gives senior officials tacit permission to themselves engage in it.
Seven years later, and amid a slew of corruption allegations involving his inner circle, Zelensky’s closest associate, Andrey Yermak, was charged with money laundering to secure a multimillion dollar property outside of Kiev. The leader among the four partners, labeled R1 in the indictment, is reportedly Zelensky.
Ending war at any cost
The Ukrainian president-elect vowed that ending the armed conflict in Donbass – and by extension the tensions with Russia – would be his top priority. According to the International Crisis Group the hostilities claimed an estimated 14,000 lives between 2014 and early 2022, when they blew up into a much-deadlier direct war with Russia.
“I would do anything so that our heroes wouldn’t die anymore,” he pledged. “I am certainly not afraid to make hard decisions. I am prepared to lose my popularity, my approval ratings. If necessary, I will lose my office to bring peace.”
Poroshenko loyalists and Ukrainian nationalists branded any form of compromise with Moscow “capitulation,” staging mass protests in October 2019. Zelensky didn’t want to risk being ousted by force, as President Viktor Yanukovych had been in 2014 and tried to placate his heavily armed critics. “I’m the president of this nation. I’m 42. I am no schmuck,” he told a group of military vets during an on-camera parley.
Ultimately, Zelensky embraced perpetrating the slow-burning Donbass conflict, as Ukraine was building-up its military with NATO’s help. Some nationalist figures later became vocal supporters of his, allegedly swayed by luxury apartments in Kiev.
A nation divided
In his inauguration speech, Zelensky argued that national unity will be the answer to both corruption and the conflict with Russia. “We are all Ukrainians: no one is big or small among us, no one is true or false,” he said, including people in Donbass and Crimea whom Kiev sought to return under its control by force.
Zelensky urged everyone who considers themselves Ukrainian to help him build a better future. Worldwide, there are 65 million Ukrainians, and some could relocate from other nations, bringing with them “experience and mental values.”
The number of people living under Kiev’s sovereignty is less than 29 million, according to 2025 government data, compared to roughly 52 million when the nation declared independence in 1991.
Contrary to his promises to accept every Ukrainian, the Zelensky administration ratcheted up the Poroshenko-era measures aimed at eliminating the Russian language from public life. He also launched a crackdown on the Ukrainian Orthodox Church (UOC), the largest religious denomination in the country, whose churches and monasteries are being forcibly transferred to a Kiev-backed rival. Similar to political rivals whom Zelensky sought to silence, the UOC was accused of secretly serving Russian interests.
By the end of 2021, just 17% of Ukrainians were telling pollsters they would vote for him again. Ukraine was also struggling to vaccinate people against Covid-19.
The escalation of the conflict with Russia in February 2022 turned Zelensky from a semi-lame duck into a wartime leader. He gained new authorities under martial law, while his domestic support was invigorated by the rallying around flag effect. Meanwhile, hundreds of billions of dollars worth of aid was provided by foreign donors for the nation that just months earlier was described as plagued by graft.
Zelensky gladly accepted the international limelight that came with the role of a Western proxy. Reportedly given assurances of personal safety by Russia, he started dressing up in military-style clothes and telling journalists how he had lost count of the number of attempted assassinations by Russia.
When the time came in May 2023 to transfer presidential authority to the speaker of the parliament, Zelensky chose to ignore the Ukrainian Constitution. Technically, he is delivering on his promise to be a one-term president – but with a catch.
