The Tesla tycoon has used the hype surrounding the potential bout to promote the streaming function on X Corp (formerly Twitter)
Elon Musk has claimed that his much-hyped potential fight against Facebook founder Mark Zuckerberg will be held at a historic location in the Italian capital, Rome.
Italian Prime Minister Giorgia Meloni and Minister of Culture Gennaro Sangiuliano have “agreed on an epic location” for the bout, Musk tweeted on Friday.
According to the billionaire, “everything in camera frame will be Ancient Rome, so nothing modern at all.” He followed the announcement with a one-word tweet reading “Gladiator,” in what appeared to be a reference to Rome’s iconic Colosseum.
The amphitheater dates back to the first century AD and hosted centuries of gladiatorial spectacles.
According to Musk, the billionaire-on-billionaire beatdown will be managed by his and Zuckerberg’s respective charitable foundations, rather than leading MMA promotion the UFC, as had initially been suggested. Musk has also said it will be live-streamed on both his and Zuckerberg’s platforms, X (formerly Twitter) and Meta, while proceeds will reportedly go to a veterans’ charity.
On Meta’s Twitter-like Threads platform, Zuckerberg initially responded to Musk’s announcement that X would livestream the event by sniping: “Shouldn’t we use a more reliable platform that can actually raise money for charity?”
Musk’s plan to rebrand X as a live-streaming powerhouse failed to launch in May when the live announcement of Florida Governor Ron DeSantis’ candidacy for the Republican presidential nomination was beset by technical glitches. Musk attempted to shrug off the problems as the result of “strained” servers, even though fewer than half a million people were listening.
Musk initially challenged Zuckerberg to a cage match – adding the qualifier “lol” – in June after a follower reminded him that the Facebook billionaire was a trained martial artist. Musk, who bought Twitter last year with the aim of transforming it into an “everything app” along the lines of China’s WeChat, claimed that the world was falling “exclusively under Zuck’s thumb with no other options.”
Zuckerberg shocked many – perhaps including Musk – by agreeing to the fight and even pushing to hold it sooner, accusing the Tesla tycoon of not being serious.
