The French luxury brand reportedly plans to sell jewelry in the country
French luxury brand Louis Vuitton has registered up to six new trademarks in Russia, according to media reports citing records kept by the country’s federal intellectual property agency, Rospatent.
The fashion house, renowned for its high-end leather goods, apparel, and accessories, closed its Russian stores in March 2022 as part of a broader withdrawal by Western brands following the escalation of the Ukraine conflict and ensuing sanctions.
According to RIA Novosti, Louis Vuitton filed an application in October, and Rospatent registered a new trademark this month, which is valid until 2034. According to reports, the French firm plans to manufacture and sell jewelry and fashion jewelry in Russia.
Other media reports cite the Rospatent database as showing that the luxury brand has registered six new trademarks, covering the sale of perfumes, jewelry, watches, cosmetics, and shoe care products.
Louis Vuitton operates as a subsidiary of LVMH Moët Hennessy Louis Vuitton, chaired and majority-owned by Bernard Arnault, the wealthiest person in Europe. Arnault’s estimated net worth is $145.2 billion, making him the fifth richest person in this year’s Forbes’ billionaire list.
The new trademark registrations suggest a strategic effort to maintain brand presence and protect intellectual property rights in the Russian market. Other brands like Hyundai, IKEA, Christian Dior, Gucci, Coca-Cola, and Starbucks have also filed to register or renew trademarks in Russia since their exits.
